Ngreedia has indeed set more benchmarks for greed than actual GFX 3D MK scores.
So i do hope ATI/AMD will have a successful release of their 390 series. But it takes them very long to deliver. Production issues and large complicated designs will lead to a large faulty production number.
But i expect the 390 to give the 980 a run for the money.
Talking money; i think the 980Ti will hit the 700$ mark. And if ATI/AMD can afford being less greedy, they can launch the 390 at 600$ to make Nvidia sweat green greedy bubbles.
There used to be a time when new GFX were launched below 500$ and everybody thought that was already expensive. The current 1200$ for a Titan X is beyond greedy and i hope that policy backfires one day.
Production and design costs have gone up of course, but it still is no excuse to double the introduction prizes of new products.
Maybe there are too many bad chips produced with each batch. This would also explain why ATI has not released the 390 yet. They need to build a stock to fulfill demands during release.
And to take that one step further, it could be that the 980Ti are "bad" Titan X chips, modified with less shaders active and a couple more "adaptations". So that will give you a "B" choice chip for a premium price. That would also explain why the Titan X and 980Ti are released shortly after each other. 980Ti will be a "naked" Titan X, after the greedy striptease of Ngreedia
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GTX 980 is 165w, while the GTX 980 Ti needs 250w 
(no conversion rate) 
