Nvidia will have a secret weapon when AMD launches a serious competitor. Now they only have to adapt some pricing, which they already did with the GTX1080ti launch. Nvidia anticipates a lot better than Intel does.
The whole industry is now focusing on 4K 3D at 120fps or more. And all components need to be there. So that will take 2-3 years to complete. All hard and software need to take advantage of the new technology and new standards have to be made to sync all efforts. At least they did learn from past mistakes like the triple video cassette standards
Personally i do not see myself putting on ski goggles for hours to escape reality. But there will be a market for that. When PC monitors and TV screens can do 120fps and support 3D with circumpolar glasses, i might give it a try. That is similar technology as used in 3D theaters now.
AMD is back on multiple fronts and might also be interesting for crypto miners.